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The New Parents Guide - Seal of Approval

"Seal of Approval"


The New Parents Guide 'Green' Seal of Approval

'Green' Seal of Approval




Home > The New Parents Guide - Seal of Approval


The New Parents Guide
Seal of Approval


Purpose: What is the "Seal of Approval"?

The New Parents Guide - Seal of Approval

"The New Parents Guide - Seal of Approval" is awarded to:
1) websites which excel in providing helpful information to new and expecting parents
2) products that are considered exceptionally useful to infants, children or parents; are educational in nature, or have received extremely positive reviews.


Eligibility guidelines:

  • Site must be family friendly
  • The site should be easy to navigate and have a quality layout and design
  • The site must be devoted to families, new parents, and expecting parents with content that is helpful, informative and useful
  • Content that is considered helpful, informative and useful includes: parenting information; newborn and baby care; family entertainment; family travel; sites for toddlers and children; and shopping for family, parents or baby.
  • Product(s) must be original, helpful and useful to infants, toddlers, children, and/or new & expecting parents.

Sites that are not eligible:

  • Adult sites, casino or gambling sites, prescription drug sites, linkfarms, sites hosted on free servers, sites that may be offensive to our viewers, political sites, sites that promote violence, hate or discrimination
  • Sites that link to or advertise any of the above
  • Sites that contain inappropriate language, photos or images
  • Sites that are under construction or incomplete with broken links
  • Sites that use Black Hat SEO techniques

Sites that are awarded the "Seal of Approval" agree to:

  • Display one of the "Seal of Approval" images and link the "Seal of Approval" image to "The New Parents Guide" homepage
  • The location of the "Seal of Approval" is voluntary, but we recommend that it be placed prominently on your homepage or one click from your homepage to show visitors that your site has been awarded for excellence

Nomination Process:

  1. You may nominate your own site or one that you do not own but think deserves recognition
  2. All sites must meet the criteria stated above
  3. Email the following information to "Seal of Approval" Nomination
    • Site owner name
    • Company name or name of the site
    • Short description of site
    • URL of site
    • URL of the page where the "Seal of Approval" will be displayed
    • If you are sending a nomination for a site that you do not own, please note this in the nomination email.
    • If you are sending a nomination for a product, please send product name, product description, web site where we can review the product, and a description of how you will be using the "Seal of Approval" for the product (print media, newsletter, web site, etc.)

Application review and approval notification:

  • When we receive a nomination, we will review the site to determine if it meets our eligibility guidelines. This review process may take up to 60+ days.
  • If we determine the site meets our eligibility guidelines and find that it should be awarded the "Seal of Approval", both you & the site owner (if these are not the same) will be notified by email. The email will include instructions on how to obtain your "Seal of Approval" image.
  • Please note that we reserve the right to refuse awarding the "Seal of Approval" for any or for no reason at all. We will not notify you if the site is not approved for the award.
  • If you have not received an approval notification by email within 60 days of the original nomination, you may reapply if the site content has changed or you think the site was mistakenly overlooked.
  • If your site has been approved for the seal you can request that your site be included on our approved sites page.


  • Site owner or webmaster agrees to remove the "Seal of Approval" image and link if the site is no longer eligible or is asked by "The New Parents Guide" to remove it.
  • All nomination information will be kept strictly confidential. (Privacy policy)

Approved Sites:

  • Click here to view sites that have been approved for The New Parents Guide "Seal of Approval"





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